Jesse James McElroy began his impressive directorial career in 2008 when he created one of the first digital web series Kit Kat Chunga. The series proved a smash-hit, collecting numerous awards including a Gold Effie and an AWARD Award for Digital Content.

Since then, McElroy has gone on to direct campaigns for a slew of leading international clientele including Kelloggs, Volkswagen, MasterCard and Unilever as well domestic campaigns for brands such as SBS and Hungry Jacks. His 2014 comedy spot for Combantrin was celebrated with a Cannes Lion and handpicked by Vice Magazine as one of the “Best Commercials” for the year.

Always a creative visionary, McElroy also enjoyed an array of media coverage when his grassroots social media campaign to encourage Streets Ice-Cream to create a 1.25-litre tub from their beloved single serve Gaytime Ice Cream became an internet sensation. Trending #1 on Twitter and reaching over 3.4 million people, the campaign also took home a prestigious Webby Award for social achievement.